President Zelensky’s communicator limits

Nina Bachkatov

Ukrainian president Zelensky is a master in communication, tuning his messages according to the receiver, national or international, while hammering the same existential message –  that the survival of Ukraine is threatened and that he needs foreign aid to allow his citizens to save it. He has multiplied live video addresses to different Western parliaments ahead of their sessions, whose agenda already included measures to back Ukraine and to deter president Putin. In each case, his speeches were skillfully carved to string national fibers, from salute to Churchill to that of the American president as leader of the world.

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